AI Insights · Timothy · April 2025
Top 5 iOS Personal Finance Apps in Bulgaria: Q1 2025
Explore the performance of the top 5 personal finance apps on iOS in Bulgaria during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the personal finance app market in Bulgaria saw significant activity. Here’s a closer look at the performance of the top five apps on the iOS platform, based on data from Sensor Tower.
Monefy: Money Tracker demonstrated a fluctuating trend in weekly revenue, peaking at approximately $365 in mid-January. Downloads remained relatively stable, with minor fluctuations, reaching a high of 175 by the end of March. Active users hovered around 600, with a slight dip mid-quarter before rebounding.
Spendee Budget App & Planner experienced varying revenue, with a significant increase to $192 in early February. Downloads peaked at 217 in late January, while active user numbers saw a resurgence towards the end of March, rising back to over 1K.
Money manager, expense tracker had a steady download rate, maintaining a range between 82 and 127 weekly. The app’s active user count started at roughly 3.8K, dipping to 2.8K in late January, before recovering to over 2.7K by March end.
Wallet - Daily Budget & Profit saw its revenue peak at $191 in late February. Downloads were consistent, averaging around 100 weekly, while active user engagement remained strong, fluctuating slightly around 800.
Finally, Splitwise showed a steady increase in active users, peaking at nearly 4.9K in mid-March. Downloads varied, with notable spikes in late March, maintaining a stable user base.
These insights reflect the dynamic nature of the personal finance app market in Bulgaria, with detailed data available from Sensor Tower for more in-depth analysis.
